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Gravitational mass Media

This is an interesting concept.

The “laws” of Gravitational Mass Media are:

  1. Audience fragmentation is correlated to findability. Audiences will continue to fragment as search and navigational technology improve.
  2. People attract people.
  3. The law of “perpetual publishing” says that audiences will keep the content fresh if the container is properly constructed.
  4. Brands get what they give – yes, our metaphor spans Physics as well as Karmic laws!

The last one is especially true. If you want a conversation with your customers, start one. If you want a relationship, start one.

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