Andy on Twitter

  • Embarrassed to be an American. Thrilled to be a Kiwi. It's not complete but a start. ,
  • Peeps, looking for a great agency/freelancer in Sydney with deep skills - build campaigns, edms etc in Pardot. Help!,
  • Disagree with this... myopic digital thinking. Miss by Kraft was underinvesting in brand and in some markets sellin… ,
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  • A really good read... To often I see the value of data as a defensable advantage overstated... The Empty Promise of… ,
  • Brilliant... Choir! Choir! Choir! Epic! Nights: David Byrne + NYC sing HEROES via @YouTube,
  • Good move ... Westpac turns on AI chatbot ,
  • Paul is doing a great job of unpacking marketing trends and news. Worth a read if you are a marketer ,
  • Great read. Underscores how innovation happens in fast moving innovators is so radically different that incumbents.… ,
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  • Clearly courts have no concept of brand distinctiveness. Big win for Bega, huge loss for anyone managing a brand ,
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Fascinating Read on Culture

I (frankly) find most of the reading and writing on culture to sit within a range of shallow garbage and intellectual bullshit. Don’t get me wrong, Culture matters – but behaviour is how culture is expressed. Culture, like the word “Weather”, needs a qualifier to be explained. This is a very good read on culture and how it is engineered and developed.

Crucially, the organisational response to “culture” is often a response to a multitude of factors that have nothing to do with “culture”. And the same is true of relationships… So, before you go throwing the culture label around, read on… so good

Relationships are more likely to develop based on brief, frequent, passive contacts made going to and from regular locations than develop based on shared attitudes, values, and beliefs.

L. Festinger, S. Schachter, K. Back, “The Spatial Ecology of Group Formation” (1950)

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