Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Dell’s Xmas Line-up

A few folks have been asking me about Dell’s Xmas line-up. The background here is that the WSJ ran a story – which is now doing the rounds in the regional pubs that somehow suggested that we are a little light on products this Xmas. Not letting the facts stand in the way of a good story, they chose to motor ahead. They couldn’t be more wrong.

So, to those that have been dropping me emails on this, here is the rub. This year we have launched more new products than any competitor and have more consumer products (and more on the way) than ever. This includes the really cool Studio brand and Studio Hybrid.

Those shopping at dell.com will find that Dell has 38 different laptops and about 54 desktops for sale – all available in countless configurations. These include Inspiron desktops and mini’s to Alienware gaming powerhouse machines. In retail stores worldwide where Dell systems can be found, look for laptops like the Inspiron and XPS M1330 (Most Dell Awards ever); Studio slim desktops, XPS All-in-ones (my fave at home). Also, Alienware Auora desktops are now available at Best Buy.

Every day during the holidays Dell is featuring certain laptop and desktop systems at www.dell.com/everyday and for those interested in gifts, but not sure what, we have a selection of gifts for family and friends at www.dell.com/gifts.

Ok – so that’s the rub. While I’m not going to turn this into a Dell blog I will do as a few of you have suggested and use my little printing press to correct the haze delivered by those with a big printing press.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee