Andy on Twitter

  • Dalts = hardest working, gutsiest leaders I know. The finest of sportspeople and bloody nice guy ,
  • Mich colder here than the Sth of France. Just saying. No morning swim today. ,
  • Amazing sail by . Boats look similar in terms of raw speed but better setup and smoother. So g… ,
  • So proud of all the amazing sailing and beautiful boat,
  • Watching on EK from Nice to Dubai. Go boys go! Thanks Emirates!!!! And for backup feed ,
  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
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Dell leading green brand

Great news, especially given all the hard work we have been doing to Green Dell.

According to Michael Gale, president of Strategic Oxygen, "As we watch companies make financial commitments to the environment with innovation and marketing, it is interesting that the differentiation among the various brands is so small. However, given Dell’s long-term and consistent commitment to sustainability, I am not surprised to see it at the top. The challenge is going to be building differentiated value over time."

GreenFactor is the first research to document and track what the top green buying attributes are for the B2B tech sector and which companies are perceived by IT buyers as getting it right. Today’s research findings, when coupled with the July study, have identified two distinctive segments that IT buyers use to judge companies – "Brand Products" and "Brand Operations."

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