Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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DELETE Email

I’m not a fan of email. Social is so much more immediate and conversational. And then there’s the phone. Seems like Dailmer is going after one of my habits – deleting vacation email. Good move.

I don’t understand the complaints on returning from vacation about a full inbox. Just delete it all. If it was that important, they’ll be back. Dailmer is going to do it in advance for their employees.

Atos, an international information technology company, plans to phase out all e-mails among employees by the end of 2013 and rely instead on other forms of communication. And starting in the new year, employees at Daimler, the German automaker, can have incoming e-mail automatically deleted during vacations so they do not return to a flooded in-box. An automatic message tells the sender which person is temporarily dealing with the employee’s e-mail.

The idea that this will somehow help employees lead balanced lives is right.

Employees, husbands, wifes… we all need to be encouraged to make healthy choices – it won’t always happen on its own. Entrepreneurial cultures are often high-growth and favor always on work practices. More established cultures tend to be less so. Either way the practices start with the manager setting boundaries. And the more common those boundaries are across the business, the more likely chance of them working for everyone.

I’m just looking forward to the day that email goes the way of the Fax.

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