Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Content 2020

Some big ideas in here. Especially around creating contagious ideas.

7 Responses

  1. By bobamery on November 30th, 2011 at 11:18 pm

    this coke animation is deeply satirical, isn’t it?

    • By Coralee on December 29th, 2011 at 8:34 pm

      An answer from an expert! Thanks for conritbtuing.

    • By ugdorxoob on December 30th, 2011 at 4:34 am

      2lA34a ovvqvmwwmsqd

      • By Shin on February 1st, 2012 at 5:53 am

        Ugh, Jeff. No way! Prose is one thing and cxnteot is another. Gore Vidal was one of the most palatial writers of his day but it still doesn’t change the fact that the he was sophistic ass. Brooks is cut from the same mold.

      • By xoaspdpcs on February 3rd, 2012 at 5:49 am

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      • By pmrhefko on February 4th, 2012 at 4:41 am

        7KV6kl qtcjmrywheve

    • By gmgiatya on January 1st, 2012 at 8:38 am

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