Welcome to the Daily Lark, the rants, ramblings and musings of Andy Lark – serial opinionator, mover and shaker
I thought Jon’s articulation of brand – and the benefits of a purpose or character-centered brand — were brilliant. Right on the money.
“IBM on Brand” by Jon Iwata from VSA Partners on Vimeo.
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The opinions expressed on this site are the personal thoughts of Andy Lark and do not reflect the views of his employer or their associates.