Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Adobe On Offense

Adobe is clearly responding to the threat that Apple’s decision makes, not in the consumer market, but amongst the developer community.

A narrow set of consumers care about “Open”. A broad set care about the utility of what they use – what does it cost, does it work better, it is easy. Too often we – those of us in the industry – confuse the customer need with the industry political agenda. Does any customer really notice or care that they are using Flash or HTML 5? No. But as soon as either fails to deliver what they want in any material way, they vote with their wallets.

Adobe’s ad ran in the Washington Post – perhaps a precursor to a broader push in the political arena around anti-trust and regulation.

But developers do care. And Adobe can’t loose them. The message to the development community is clear – we will defend your content and projects, built on our platforms.

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