Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Adobe On Offense

Adobe is clearly responding to the threat that Apple’s decision makes, not in the consumer market, but amongst the developer community.

A narrow set of consumers care about “Open”. A broad set care about the utility of what they use – what does it cost, does it work better, it is easy. Too often we – those of us in the industry – confuse the customer need with the industry political agenda. Does any customer really notice or care that they are using Flash or HTML 5? No. But as soon as either fails to deliver what they want in any material way, they vote with their wallets.

Adobe’s ad ran in the Washington Post – perhaps a precursor to a broader push in the political arena around anti-trust and regulation.

But developers do care. And Adobe can’t loose them. The message to the development community is clear – we will defend your content and projects, built on our platforms.

weheartapple1[1]

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