Andy on Twitter

  • Whoever voted for this guy, please don’t do it again. Clearly has neither the intellect or sensitivity to lead. Ra… ,
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  • Great suggestions here... How to Configure Your iPhone to Work for You, Not Against You by ,
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  • Reckon abandons battle with rivals MYOB, Xero... thinks it’s because ⁦@Xero⁩ throws money and marketing... ge… ,
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  • Inspired

A New House of Brands

 

Interesting shift by the owners of some of my favourite brands. But why not put all the dollars behind one of the sub brands? How much time, energy and money will be put behind Tapestry. Clearly a nice comms strategy for shareholders, but for consumers and fans I’m not sure they have the time or attention to dedicate to yet another brand.

“We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow,” said chief executive Victor Luis. “In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values.”

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