Andy on Twitter

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Great brands are built on a deeper truth than merely “engagement”. Brand engagement is a measure. But not the measure.

“…a strong relationship develops by supporting people in living their lives, not by driving brand involvement. As I like to say, “It’s about the people, stupid.”

A must read over at The Atlantic.

One Response

  1. By Yasin on May 30th, 2012 at 2:22 am

    No but last I read (wikipedia) the T5 was being delayed and then would be pubheslid in conjunction with Mongoose Publishing . I rather assumed what was just released is T5 or some variation on the theme.

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