Andy on Twitter

  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
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140 Characters

Nice piece in the NYTimes on microblogging… For me, while brevity is efficient it isn’t necessarily effective.

I don’t buy the argument that “ONE hundred forty characters — the exact length of this sentence — is turning out to be just right for business communications of all kinds”. For certain kinds of communications, it might be. Say, quick project updates etc.

But for other communications – say an employee email on bonuses – context via a little length makes all the difference. But context through event driven content – like we get in Facebook – is really interesting.

Suddenly our conversations are increasingly personal and our work relationships take on more meaning. They are communications blenders – mixing everything from what we are working on to what is going to be on our DVR that evening.

Here’s the rub either way, get your communications off email. Nearly all the benefits detailed in the article apply equally to blogs and wikis as much as they apply to Twitter…

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