Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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10 Ways to Unleash the Best….

From the MIX this week: 10 Ways to Unleash the Best and Ignite Passion in Your People.

  1. How to Start a Movement in Your Company (3 parts), Story by David Choe
  2. Start with a better question to create a better talent management system: the Talent Management Cloud, Hack by Lisa Haneberg
  3. A Company Run by Self-Managed Teams, Story by Alyson Huntington-Jones
  4. “Soft” R&D: You don’t have to be a geeky engineer to experience the thrill of inventing, Story by Erika Ilves
  5. Atlassian’s Big Experiment with Performance Reviews, Story by Joris Luijke
  6. A True Learning company—free of management, Story by Andres Roberts
  7. The Tube: IDEO Builds a Collaboration System that Inspires Through Passion, Story by Doug Solomon
  8. Bonus Fund: Empower Employees to fund initiatives with company-matched bonus money, Hack by Kartik Subbarao
  9. Commando Mentoring, Hack by Steve Todd
  10. Restoring Faith in the Institution: How Mission Shaped Communities Revitalized St. Andrews, Story by Drew Williams

I really liked the case study from Atlassian on reshaping the performance review. This struck home with me: “every month, one of these meetings is dedicated to a discussion on how the person can enhance their own performance and play to their strengths”. And, I really like this:

Two Axis
In addition to an evaluation of performance/achievements, we’ve added the scale on ‘how often you have stretched yourself’. Put simply, the reason for using both scales is to acknowledge both effort and results. Two people can both deliver similar results, yet one of them has been slacking whilst the other person has really injected extra energy in improving things outside their normal work responsibilities (e.g. themselves, their team, etc) which has made a real difference to Atlassian. Feedback from Atlassian managers was that they wanted to acknowledge this. – – Image here

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