Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Net-Enabled Bootstrapping

Ross has some terrific thoughts on "net-enabled bootstrapping".

I’ve been doing some of this myself lately and the economics are stunning. Here’s how we’re driving costs through the floor and virtualizing:

So, think real-estate free entrepreneuring – no computing real-estate; everything virtualized and available to teams so no physical real-estate needed, work from anywhere (don’t have to be close to my own server) so no ties to real-estate.

"Real Estate is the leading cause of death for start-ups." – Ross Mayfield

About the only service offering I’ve been disappointed with is Vonage. Lousy sound quality compared to Skype. Expensive compared to Skype. And they want even more money to make it work like Skype.

Ross is right on:

"I am convinced that being virtual is the best way to start a company.  The benefits go beyond cost (although the culture of frugality can go a very long way).  In our case, it improves the product.  But generally it is more productive.  When the bandwidth for collaboration is constrained at times, you gain a certain focus.  And with wiki, you develop a group memory to draw upon as you go forward."

One Response

  1. By Tim Smith on November 27th, 2006 at 9:07 am

    AccuConference offers free conferencing with powerpoint and recording (no charges) via http://www.AccuTalk.net.

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