Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Bob Dwyer has gone mad…

This guy was one of the Rugby greats. He’s now got a serious case of All Black paranoia and is generating conspiracy theories at an alarming rate. The latest – that the All Blacks are getting the benefit of referees decision — is ridiculous.

First, he seems to forget that there is often not a direct correlation between penalties and yellow cards. A yellow card for violence, for instance, is an offense not predicted by penalties.

Second, the data is skewed by not associating penalties with repeated warnings – one of the Australian’s yellow cards was for repeated warnings. If NZ had offended next it would have been theirs.

Third, if you want to play the data game, throw in post game suspensions and correlate that to yellow cards – what you discover is that both Sth Africa and Australia were the most egregious offenders in the game and the cards were warranted.

In short, the conclusion presented is woefully short on analysis, let along statistical relevance, and coupled with a fair degree of paranoia and sensationalism.

It ignores one simple fact. Both teams were beaten by the better side.

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