Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
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On Rumors

Frank has an interesting post on Farhad Manjoo’s article which looks killing a rumor.  Something I deal with everyday… He has these tips:

  • Have effective monitoring in place, both for the mainstream media and the social media.
  • Establish a way for communicating to the relevant audiences quickly. Starbucks has an interesting approach. Seriously, building a blog or website to respond to a rumor AFTER the damage is done is sort of dim. Do it now.
  • Practice clarity in rebuttal. Weasel wording around a rumor only spreads it.
  • Finally, keep the corporate brand/reputation clean and clear. A rumor is a lot less likely to stick if the messages coming from the company are clear and consistent over time.

The most important point here is clarity of response.  Fiction masquerading as fact needs to be met with fact and force.  You need to point the perpetrator out for what they and their data is – a sham.  Don’t sink into apologetic corporate speak.

I also like Starbucks’ response.  This should be a standard blog category and feed available to all.

The most difficult thing is determining who to just ignore… that is where “media” monitoring comes in.  Good monitoring gives you a feel for whether a rumor has legs.

Speak Up — Add Your Thoughts

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