Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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On Rumors

Frank has an interesting post on Farhad Manjoo’s article which looks killing a rumor.  Something I deal with everyday… He has these tips:

  • Have effective monitoring in place, both for the mainstream media and the social media.
  • Establish a way for communicating to the relevant audiences quickly. Starbucks has an interesting approach. Seriously, building a blog or website to respond to a rumor AFTER the damage is done is sort of dim. Do it now.
  • Practice clarity in rebuttal. Weasel wording around a rumor only spreads it.
  • Finally, keep the corporate brand/reputation clean and clear. A rumor is a lot less likely to stick if the messages coming from the company are clear and consistent over time.

The most important point here is clarity of response.  Fiction masquerading as fact needs to be met with fact and force.  You need to point the perpetrator out for what they and their data is – a sham.  Don’t sink into apologetic corporate speak.

I also like Starbucks’ response.  This should be a standard blog category and feed available to all.

The most difficult thing is determining who to just ignore… that is where “media” monitoring comes in.  Good monitoring gives you a feel for whether a rumor has legs.

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