Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Must Read Blogging From Delhi

Paul Holmes is in Delhi this week for the ICCO (International Communications Consultancy Organisation) World Summit, which has brought together some senior public relations people from around the world to discuss “next practices.” His posts are absolutely worth reading. Some of the highlights so far:

  • The Disconnect: Peter Verrengia of Fleishman Hillard, talking about evaluation
  • From Control to Conversation: Publicis Group PR chairman Lou Capozzi talks about the shift from an age of controlled communication to a new age of conversation… Paul Taaffe of Hill & Knowlton, provides a lively counterpoint. He doesn’t disagree with Lou, but he does question whether any public relations firm — his own included — is ready to step up to the challenge of driving conversations, and doing so in a media neutral way. >> I would also add “client neutral” way.
  • A License to Thrill: Harold Burson in his mid 80s is still as spry and engaged as ever… He has interesting things to say about the lack of any institutionalized body of knowledge and therefore of any sense of history, all of which I agree with, but his speech is likely to be remembered for his endorsement of licensing…

Go read and subscribe to The Holmes Report – money well spent.

2 Responses

  1. By author on September 14th, 2011 at 1:15 pm

    rill: Harold Burson in his mid 80s is still as spry and engaged as ever… He has interesting things to say about the lack of any institutionalized body of knowledge and therefore of any sense of history, all of which I agree with, but his speech is likely to be remembered for his endorsement of licensing…

  2. By author on September 14th, 2011 at 1:15 pm

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