Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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help a reporter….

Interesting idea for using Facebook to connect reporters and sources.

Several months ago, I wrote about the clever Facebook page, “Help a Reporter,” put up by the publicist, Peter Shankman, where he shared requests from reporters looking for sources with his large group of Facebook friends. He did it to be of service to journalists, presumably so that they would happily pick up the phone when he called to pitch his clients. His little experiment worked.

I often used his list, most recently to find sources for a magazine article I was writing about women and career changes. After submitting my query to Mr. Shankman’s page, I was flooded with e-mails from women who fit the criteria I wanted. I was grateful to Mr. Shankman for allowing me to access his network. Now it seems that he has outgrown Facebook, which limits the number of people who can be mass e-mailed, and he has set up a private Web site, Help a Reporter, to do the same thing.

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