Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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Crazy Ivan vs. The Boy Scouts…

Alan has an insightful post on the latest Oracle vs. SAP skirmish… Is this just playmaking on Oracle’s part or a legitimate case of corporate espionage? Either way, Alan makes a key point that the court of law is different than the court of public opinion…

For SAP, which cultivates a Boy Scout brand, this presents the ongoing problem of whether and how to respond to yet another Oracle gambit, not simply in the court of law, but in the court of public opinion. If it deigns to play ball, it will hedge its “Rise Above” philosopy (a little different than Oracle’s), stooping to its competitor’s aggressive play-calling as it recalls for the marketplace that, c’mon folks, Oracle’s the dirty one here. Whether it does this directly or through surrogates, the reminder that Oracle is a media-convicted trash-sorting secret-stealer will be run by way of simple Mirrors, plays that expose the truth, or Recasts, plays that spin the truth. But that, of course, will put one SAP foot into a well-laid trap because it will allow Oracle to run its own Mirrors on SAP’s possible new penchant for pinching private data.

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