Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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bastards

Todd swings on the bastardization of social media. Well worth a read and a challenge to all of us on the corporate side.  The primary challenge for any corporation in engaging in the blogosphere is overcoming what Todd rightly notes:

They didn’t want to be part of the conversation; they wanted to be the topic of the conversation”

He also points to some of the common flaws:

    • The blogs only spoke to tiny special-interest niches of the brand’s humongous audience…
    • Many of the company’s previous forays into Social Media had been both disjointed and blithely abandoned (and yet were still easy to find)…
    • The company’s name was being abused by SEO scammers…
    • Some of their best stuff was simply hard to find…

We’re taking-up his challenge of engaging 1:1 at Dell. We’ve just appointed our first VP of communities and conversations – Bob – and built a 40+ person team around him whose sole job is to engage 1:1 all day long.  It’s a start.

One Response

  1. By Todd Defren on January 2nd, 2008 at 8:41 am

    And it’s an excellent start, Andy. Dell has certainly gotten high marks for learning all the impt lessons from the Dell Hell episode: probably among the best things to ever happen to the company, in retrospect.

    Wishing you (and Bob) all the best kinds of luck in ’08!

    p.s. – Really pleased and surprised that you have the time to keep PR-Squared in your RSS reader. 😉

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