Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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High Performance

Tony’s blog is well worth following and if you haven’t read the book, I highly recommend it. I like how he focuses on labor day on how we can get more productive. These hit home in particular:

  1. Make sufficient sleep a top priority. Schedule your bedtime, and start winding down at least 45 minutes earlier. Ninety-eight percent of all human beings need at least 7-8 hours a night to feel fully rested. Only a fraction of us get that much regularly, in part because we buy into the myth that sacrificing an hour or two of sleep a night give us an hour more of productivity.
  2. Schedule specific times for activities in your life that you deem important but not urgent. With so much coming at you all the time, it’s easy to focus all day on whatever feels most pressing in the moment.
  3. Live like a sprinter, not a marathoner. When you work continuously, you’re actually progressively depleting your energy reservoir as the day wears on. By making intermittent renewal and refuelingimportant, you’re regularly replenishing your reservoir, so you’re not only able to fully engage at intervals along the way, but also to maintain high energy much further into the day. (I think lots of people uknowingly do this… reading blogs, sites, feeds, twittering… we seek retreat in the river of digital content around us)

One Response

  1. By Bruno Sarda on September 8th, 2010 at 11:02 am

    I can definitely relate, thanks for highlighting these, am going to start following Tony’s blog as well

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