Andy on Twitter

  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
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Small Numbers, Big Spinning

Spinning small numbers into big moves is pretty common in the tech sector. Seems its also common in the TV business according to Variety:

Put simply, as numbers get smaller, percentages grow bigger. That means when your 0.4 rating becomes a 0.6, viewership has "soared" 50%, even if that shift practically falls within a statistical margin of error, or could represent a couple of people with Nielsen meters ordering take-out pizza instead of going to dinner.

Granted, if most reporters were adept at math, we’d have more respectable jobs, but even Stephen Hawking might be struck dumb by some modern press releases, which slice and dice ratings with the skill of a sushi chef.

(thanks to FH/SFO for flagging…)

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