Andy on Twitter

  • The great thing about Twitter is being a able to have chats with my President. All one way but chats just the same. He's in Sicily!,
  • Peter Farrell is so impressive. Such an amazing Aussie brand and product. Solving real issues. Sleep disorders are a disease.,
  • As much as I complain about airlines huge thanks to for great service on my epic SYD-LAX-AUS-SFO-SJC-LAX-SYD-ADL trip,
  • So proud of the RL team. Amazing achievement. ,
  • Just finishing preso on Mobile experience has by far the worst airline mobile app I've ever reviewed. Shocking. @epicfail,
  • Ultimate in bank branding. Mega Bank. All they need to do is add evil. ,
  • What I Learned From Increasing My Prices - ExtendsLogic ,
  • On marketing workflows... ,
  • So love the story of Ted Kooser... ,
  • ,
  • So much . Going to miss you bro'. ,
  • The ageist conceit that younger workers have more energy | ,
  • Apple Pay is useless. Works less than 50% of time in taxis. Google Pay is 100% great. No bank should be supporting AP. ,
  • Super proud of presenting at YouTube brand camp. So good.,
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Small Numbers, Big Spinning

Spinning small numbers into big moves is pretty common in the tech sector. Seems its also common in the TV business according to Variety:

Put simply, as numbers get smaller, percentages grow bigger. That means when your 0.4 rating becomes a 0.6, viewership has "soared" 50%, even if that shift practically falls within a statistical margin of error, or could represent a couple of people with Nielsen meters ordering take-out pizza instead of going to dinner.

Granted, if most reporters were adept at math, we’d have more respectable jobs, but even Stephen Hawking might be struck dumb by some modern press releases, which slice and dice ratings with the skill of a sushi chef.

(thanks to FH/SFO for flagging…)

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