Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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PR Week Gets New Look & RSS

Like the new look and feel – and RSS at last. As I sat in my office looking at a foot-high stack of decidedly un-environmentally friendly magazines it struck me that I could do without them all given the publishers themselves would embrace the web fully.

When I resubscribed to AdAge over the weekend I got the option to pay a little more for the digital print edition – that’s the print edition in digital format. I had to download Zinio to be able to read it. I really like this idea. It’s enormously compelling.

2 Responses

  1. By Michele Schott on September 27th, 2005 at 12:58 pm

    Hello, Andy

    I’m glad to see you like the digital edition of AdAge. It’s a particularly good example of the digital version because there is usually a lot of rich media. You can actually see TV spots that are described in print.

  2. By Ed O’Meara on September 29th, 2005 at 6:10 am

    Andy,

    OK, so you pay more while they save printing and distribution costs *and* they get to keep your subscription in their counts for ad rate purposes. Why not charge less and shift more people to the digital edition?

    I give the PC industry credit for driving innovation and value up, while passing cost savings to the consumer through lowered prices.

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