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PR Week Gets New Look & RSS

Like the new look and feel – and RSS at last. As I sat in my office looking at a foot-high stack of decidedly un-environmentally friendly magazines it struck me that I could do without them all given the publishers themselves would embrace the web fully.

When I resubscribed to AdAge over the weekend I got the option to pay a little more for the digital print edition – that’s the print edition in digital format. I had to download Zinio to be able to read it. I really like this idea. It’s enormously compelling.

2 Responses

  1. By Michele Schott on September 27th, 2005 at 12:58 pm

    Hello, Andy

    I’m glad to see you like the digital edition of AdAge. It’s a particularly good example of the digital version because there is usually a lot of rich media. You can actually see TV spots that are described in print.

  2. By Ed O’Meara on September 29th, 2005 at 6:10 am

    Andy,

    OK, so you pay more while they save printing and distribution costs *and* they get to keep your subscription in their counts for ad rate purposes. Why not charge less and shift more people to the digital edition?

    I give the PC industry credit for driving innovation and value up, while passing cost savings to the consumer through lowered prices.

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