Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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PR Week Gets New Look & RSS

Like the new look and feel – and RSS at last. As I sat in my office looking at a foot-high stack of decidedly un-environmentally friendly magazines it struck me that I could do without them all given the publishers themselves would embrace the web fully.

When I resubscribed to AdAge over the weekend I got the option to pay a little more for the digital print edition – that’s the print edition in digital format. I had to download Zinio to be able to read it. I really like this idea. It’s enormously compelling.

2 Responses

  1. By Michele Schott on September 27th, 2005 at 12:58 pm

    Hello, Andy

    I’m glad to see you like the digital edition of AdAge. It’s a particularly good example of the digital version because there is usually a lot of rich media. You can actually see TV spots that are described in print.

  2. By Ed O’Meara on September 29th, 2005 at 6:10 am

    Andy,

    OK, so you pay more while they save printing and distribution costs *and* they get to keep your subscription in their counts for ad rate purposes. Why not charge less and shift more people to the digital edition?

    I give the PC industry credit for driving innovation and value up, while passing cost savings to the consumer through lowered prices.

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