Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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On The Road & Back Again…

Been on the road over the last week visiting partners, customers, more customers and speaking at the PRSA technology conference in New York City. Thanks to Eric over at iPressroom for the invite. Also managed to catch-up with a few of my team that are now ex-Nortel. Was great to see them doing so well.

I’m not sure why I don’t post as much while on the road – no reason other than the frantic pace of running between this airport and that. Here are a couple of posts that I enjoyed along the way…

  • The People Formerly Known As The Audience: Right on. Audiences are for people that transmit. For people that choose to engage, we are people as well (think complete humans, not body parts (aka, “eyeballs”), often living in tribes or communities.
  • The New Analysts: Nice post from James. It occurred to me that calling “the new analysts” analysts is kind of stupid. Ok, the analyze, but the moniker has such an overhang that it is limiting.
  • And, this piece on the power of the recommenders and conversationalists. “But as angry clients increasingly turn to the Internet to settle scores, companies, independent retailers and everyday wrongdoers are learning that consumers can have the last word — and often the last laugh. The Web has turned into a place where shame and humiliation are sometimes the strongest weapons in fighting scams and unfairness.”

On the flight home this all got me to thinking that we are in an age in which a power shift is occurring from specifiers to recommenders. Specifiers speak from a position of authority and exclusivity. Recommenders speak from a position of experience and participation. I picked-up a copy of PC Magazine – it is getting pretty thin. Once the power specifier in the consumer tech space it really is little more than a catalog. If I really want reviews and insight, I head to Cnet, Engadget, Amazon, Gizmodo… I look at what real users are saying and rating. I read the informed opinions of Redmonk and Alex. Then I filter.

(For those looking for my presentation slides, I’ll post them tonight).

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