Leslie Gaines-Ross, who recently made the move from Burson-Marsteller to become chief reputation strategist at Weber Shandwick has a new blog. Similar to her last one it focuses on CEO Reputation stuff.
“An Exchange (like the New York Stock Exchange or London Stock Exchange) is a market where securities, options, futures or commodities can be bought and sold. In my world, reputation is its own form of currency. An organization, leader, company or country trades its reputation on the open market for the best talent, partners and investors that it can attract. The entity also uses its reputation to bolster its standing and win support in times of crisis or uncertainty.”
Thanks to Paul for the pointer.
