Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Handbook For Bloggers…

Have scanned through this and enjoyed the read. Love the notion of "reporters without borders" as a descriptor for bloggers… and a movement. Rebecca says it well…

The Handbook for Bloggers is for people who want to be serious participants in the emergent online global conversation: How to set up a quality, credible blog. How to get it noticed. And.. if you’re in a country where there government might not like what you’re saying, how to avoid getting in trouble when you by-pass the information gatekeepers and talk directly to the world.

Julien writes in his introduction to the booklet:

Blogging is a powerful tool of freedom of expression that has enthused millions of ordinary people. Passive consumers of information have become energetic participants in a new kind of journalism – what US blog pioneer Dan Gillmor calls “grassroots journalism… by the people, for the people” (see chapter on “What ethics should bloggers have?”).

Bloggers are often the only real journalists in countries where the mainstream media is censored or under pressure. Only they provide independent news, at the risk of displeasing the government and sometimes courting arrest. Plenty of bloggers have been hounded or thrown in prison. One of the contributors to this handbook, Arash Sigarchi, was sentenced to 14 years in jail for posting several messages online that criticised the Iranian regime. His story illustrates how some bloggers see what they do as a duty and a necessity, not just a hobby. They feel they are the eyes and ears of thousands of other Internet users.

One Response

  1. By smith will on September 25th, 2005 at 11:07 pm

    I found this very interesting…
    I’m trying to find a way to express my points of view and my openions to the real events in the life without any borders or fear…

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