Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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What CIOs Have To Say

Quotes from the Software 2006 CIO Panel courtesy of IT Conversations.

Thomas Beck has some thoughts about the CIO panel from Software 2006 that I put up on IT Conversations last week. He pulled out a few key quotes:

[On dealmaking] “You’ve got to remember, the people that cut the deal aren’t the people that manage the relationship. I don’t care if the [software] salespeople leave with blood coming out of both of their ears. I’m not going to see those guys again.”

[On the widespread use of wikis and blogs at Motorola] “Where the real work gets done is down in the ranks that interact with each other and exchange information and build ideas and come to conclusions and do stuff. Management is just overhead.”

[On introducing wikis and blogs at Motorola] “I purposefully didn’t tell anyone upstairs or laterally that this was going on until we got to a scale where we couldn’t stop it.”

[On vendor dislikes] “The easiest way for you to watch me pull the trap door lever in my office and drop you into a pit of crocodiles is ‘tell me about your problems.’ ‘Hmm… interesting, we have some software that we think will fit your problems.'”

[On vendor likes] “I love honesty. My best vendors pull me aside and say ‘you know that idea you have, it’s stupid. Don’t do it, it’s a bad idea and here’s why.'”

I used to hate when sales people would ask me to tell them about my problems. Ughhh!

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