Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Tim O’Reilly Speech

Here is his commencement speech. Three good lessons and lots of commentary on Web 2.0.

The first was to be fearless in what you attempt. The job I eventually mastered was an enormous stretch for me. The second lesson was that a difficulty is often an opportunity in disguise. I built my company by bridging the information gap that I first encountered that day. The third lesson was the importance of serendipity in your life choices. I never imagined that I’d build a career as a technical writer, publisher, and entrepreneur. My training was in Greek and Latin Classics!

And… (thanks to Nicholas for the pointer – this stood out for me as well)

If history is any guide, the democratization promised by Web 2.0 will eventually be succeeded by new monopolies, just as the democratization promised by the personal computer led to an industry dominated by only a few companies. Those companies will have enormous power over our lives – and may use it for good or ill. Already we’re seeing companies claiming that Google has the ability to make or break their business by how it adjusts its search rankings. That’s just a small taste of what is to come as new power brokers rule the information pathways that will shape our future world.

As a result, I urge you to think hard about the consequences of new technology. Don’t just take for granted that technology will bring us a better world. We must engage strenuously with the future, thinking through the dark side of each opportunity, and working to maximize the good that we create while minimizing the harm.

Speak Up — Add Your Thoughts

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