Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Stand Alone Journalists…

It’s great to see a dialogue on new definitions emerge. We need them to seperate bloggers from the journalists that aren’t necessarily part of the big media machine.

Stand alone jounralist is a a term coined by Chris Nolan. Here’s his definition:

is someone who works to get the stories they find interesting told in an honest and forthright manner without the benefit of working for a larger news outlet. That doesn’t mean they’re objective or impartial; it means they’re honest about their points of view or assumptions. A stand alone journalist understands that the main job is to inform readers; and the ethics that salaried journalists have when it comes to fairness, accuracy and honesty aren’t just phrases. They’re a discipline for doing the work that needs to be done: getting your facts right, your assumptions validated, your arguments well grounded.

She goes on to say:

Stand alone journalists are the next iteration of on-line news professionals. They stand alone because they aren’t salaried by existing news outlets. They aren’t part of an institution but seek to become one. They may be freelancers–many are–but the work they do on the web isn’t under contract for a larger entity.

For more, Jay has the definitive guide over at PressThink.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee