Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Self Reliance…

Interesting read from the NYT.

Knowing that you can always call for help in an emergency makes people feel safer. But they also tether people more closely and constantly to others, and in recent months a growing number of experts have identified and begun to study a distinct downside in that: cellphone use may be making us less autonomous and less capable of solving problems on our own, even when the answers are right in front of us.

Replace cell phones with email and you’ve got the same challenge. The more people are connecting the less self reliant they are becoming. While I agree that the best decisions are made through a set of dialogues total connectivity shouldn’t be used as an excuse for accountable decision making by the individual…

Comments are closed for this post.

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee