Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Monkchips On..

James hits on a key point that I keep debating with others (but mainly with myself). Starting with the premise that radio will die (it might not but bear with me) you ask what killed it… What killed it was the device with 20,000 tunes on it in my pocket – and soon – my jukebox pf tunes and podcasts streaming to my phone. And the dozens and dozens of podcasts on that iPod that are as rich in diversity as they are shallow in content. But they are mine. I don’t have to listen to the same XM tracks over and over again. I don’t have to put up with lousy reception. I don’t have to listen to another predictable news story giving me the news I don’t want and that was generally printed yesterday. I simply subscribe to the Long Tail.

Here’s what James had to say…

The biggest problem for News Corporation may be Long Tail competition. The company’s approach is avowedly mainstream, which often means pandering to lowest common denominators, and certainly means building mass markets. In the TivoSkypoGoogleosphere sphere though, views tend to be fractured, diverse, legion. Perhaps i am mistaken but i feel the future will be about diversity. It will be about lots and lots and lots of niches. It will be about the nouveau niche (via Doc, his stuff rocks of course, even if i do have to drive over a bump in the road to get it).

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee