Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Jay Interviews David

Great interview with David Akin over at Pressthink.

Okay. It’s the Internet that’s changing journalism. If that’s the case, why blog?

David Akin: The blog is an increasingly important tool for newsgathering and for maintaining a connection with the community or ecosystem of those that you report on. That last part was the bit that surprised me as I started blogging. It has made my print reporting interactive.

I write; I publish. And that used to be the end of it. Now, I write, I publish and a community of people who have special knowledge or who are deeply interested in the topic amplify, correct, modify, or extend the reportage. For a beat reporter, this is fabulous, because I now have more knowledge about my beat.

I haven’t seen this work for my television reporting and I think there are a couple of reasons. First, blogs, like newspapers, are a logocentric medium and TV is not. Second, you can’t easily link to TV pieces or “quote” TV pieces or respond in the same way as the original piece, that is, with video.

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