Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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Jay Interviews David

Great interview with David Akin over at Pressthink.

Okay. It’s the Internet that’s changing journalism. If that’s the case, why blog?

David Akin: The blog is an increasingly important tool for newsgathering and for maintaining a connection with the community or ecosystem of those that you report on. That last part was the bit that surprised me as I started blogging. It has made my print reporting interactive.

I write; I publish. And that used to be the end of it. Now, I write, I publish and a community of people who have special knowledge or who are deeply interested in the topic amplify, correct, modify, or extend the reportage. For a beat reporter, this is fabulous, because I now have more knowledge about my beat.

I haven’t seen this work for my television reporting and I think there are a couple of reasons. First, blogs, like newspapers, are a logocentric medium and TV is not. Second, you can’t easily link to TV pieces or “quote” TV pieces or respond in the same way as the original piece, that is, with video.

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