Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Get A Clue…

I find all the log-ons to media sites incredibly annoying. OK, it’s a small price to pay for all that wonderful content.. um… yeah…

Seems that the FT could do with some PR help though. UK journalism site Journalistic points out that to access FT press releases you need to, well, register. So much for transparency.

Surely this is a SNAFU they’ll be quick to fix. The very notion that you need to buy the product to get information about the company is absurd.

This isn’t their only PR gaffe of late. Spin Bunny points to an incident in which:

Andrew Gowers made a glowing speech about  the success and planned future success  of the esteemed publication. But then the daft bugger went backstage, forget to take his clipmike off and the whole audience heard him take a call on his mobile.

Amongst the tirade of abuse dished out as commentary on how the meeting had gone, he was heard to dismiss it as the usual load of bollocks and a waste of time.

This is actually one of the things I love about the blogsphere – there is just nowhere to hide.

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