Had an email conversation with Robin Sloan regarding EPIC 2014. It’s a fascinating dialogue that points to how cool marketing and thinking needn’t cost a lot. It makes me think of the quote Jonathan Schwartz sometimes uses (attributed to Bill Joy I think) – “Innovation happens elsewhere”. Now Robin is working at INdTV in San Francisco, and Matt Thompson is working at FresnoBee.com in Fresno.
“… EPIC 2014 was made by two young journalists, Robin Sloan & Matt Thompson, while they were both working at the Poynter Institute in St. Petersburg, Florida…
Re: cost — EPIC was totally home-brew, so the only cost was in terms of time spent on it. Hard to see how much time we spent on the ideas — they kinda bubbled up over the course of many weeks — but the actual Flash production came out in a frantic rush over three or four days. I’m quite sure a seasoned Flash producer (which I’m not) could crank out something as cool & stylish in a week or so.
I gotta admit though, both the narration (by Matt Thompson, the Fresno Bee guy) and the music (by electronic musician Minus Kelvin) account for a lot of the movie’s effectiveness. So keep that in mind.”
Update:- we had to drop the zip link due to bandwidth issues. So, if you want the file beam me an email.
He makes one last point which is great news – “And keep your eyes peeled — an update is coming in a week or so that will take EPIC to the year 2015.”