Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Connect

EPIC – Great Marketing Needn’t Cost

Had an email conversation with Robin Sloan regarding EPIC 2014. It’s a fascinating dialogue that points to how cool marketing and thinking needn’t cost a lot. It makes me think of the quote Jonathan Schwartz sometimes uses (attributed to Bill Joy I think) – “Innovation happens elsewhere”. Now Robin is working at INdTV in San Francisco, and Matt Thompson is working at FresnoBee.com in Fresno.

Robin says:

“… EPIC 2014 was made by two young journalists, Robin Sloan & Matt Thompson, while they were both working at the Poynter Institute in St. Petersburg, Florida…

Re: cost — EPIC was totally home-brew, so the only cost was in terms of time spent on it. Hard to see how much time we spent on the ideas — they kinda bubbled up over the course of many weeks — but the actual Flash production came out in a frantic rush over three or four days. I’m quite sure a seasoned Flash producer (which I’m not) could crank out something as cool & stylish in a week or so.

I gotta admit though, both the narration (by Matt Thompson, the Fresno Bee guy) and the music (by electronic musician Minus Kelvin) account for a lot of the movie’s effectiveness. So keep that in mind.”

Update:- we had to drop the zip link due to bandwidth issues. So, if you want the file beam me an email.

He makes one last point which is great news – “And keep your eyes peeled — an update is coming in a week or so that will take EPIC to the year 2015.”

One Response

  1. By Jonathan Haber on January 31st, 2005 at 9:55 am

    Andrew,

    Thanks for bringing this to us. I’ve been at my present company for almost 10 years. Before eCommerce, before our company Intranet, before Amazon, before Google, before. This would be a great way to kick-off future projects. A great reminder of how quickly things change. Things we take for granted now, haven’t been around all that long. Things we do now, can have a profound impact on the future. So, I’m going to keep this handy to share with others … before too long.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee