Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Entertaining Look Into Media Revolution… Maybe…

Lotsa hype but well worth a look. Perhaps the longest webisode I’ve ever watched while not being aware of who it was by. What this points to is eerily likely.

Pegasus News is a really cool notion. An interesting exploration of the future of news. Both point to the transformative effect technology and citizens and, “the evolving personalized information construct”, will have on the future of public relations.

Pegasus News is a local news company that is reinventing the model of local market content and advertising. We intend to launch our new model in every major U.S. city with a monopoly newspaper — for starters.

Our beta test will take place in Dallas, Texas in late 2005. We will distribute content via a website, e-newsletters, RSS feeds, a daily print edition, SMS messaging and any other medium we can think of. Except for carrier pigeons. They smell bad.

btw – there is many a day when I wish the media as I know it didn’t exist… 🙂

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