Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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A Nice Little Blog Innovation… Blink

Hylton’s got a nice little Blog innovation over at Corante [disclosure:: I write for Brandshift on Corante].

“…the intent of the Blink is to differentiate its content from the longer, meatier posts and to provide a space in which you can provide short pointers to interesting items/articles/blogs that don’t require much commentary. As well as to provide a vehicle that allows you to dump things into the blog, integrates a linklog, keeps the blog fresh, etc..



Take a look at
Suw Charman and Copyfight to see this in action. This is great in terms of architecting information delivery in the sense it provides a simple way for the reader to visually filter content on the blog outside of category clicking…

4 Responses

  1. By Steve Rubel on February 14th, 2005 at 3:00 pm

    Brandshit? Hmmm.

  2. By Andy Lark on February 14th, 2005 at 3:30 pm

    yeah, yeah, yeah… fixed the typo… one of those days…

  3. By Elisa Camahort on February 14th, 2005 at 3:31 pm

    Damn: Steve caught your typo before I could give you a hard time over it.

    I was wondering if it was intentional snark or just Freudian…i guess the latter!

  4. By Andy Lark on February 14th, 2005 at 3:45 pm

    Nah, more the effects of serious inebriation resulting from a weekend at the LA 7s. See above post. I’m glad I’ve bought a little sparkle to everyone’s day and having just spent three freakin hours at the Genius Bar… not so Genius afterall… I’d like a sparkle back…

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