Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
  • Connect

Why 47% of Campaigns Fail and How to Make Sure Yours Succeeds

Jon Beattie of Marker is up at the Future of Online Advertising Conference – he’s put together a great summary of a keynote on why 47% of campaigns fail – a summary of the presentation by Greg Stuart at the Future of Online Advertising conference today in New York. Greg is the former CEO, IAB (Interactive Advertising Bureau) and co-author of “What Sticks“.

He claims: Over US$112 billion ad spend is wasted out of a total of $295bn – Advertisers and agencies use the excuse of “publicity” to justify a failed campaign.

Here are the three highlights I liked:

  1. Did the campaign message get through? 31% of campaigns failed
  2. Out of 5 advertisers (P&G, J&J, Kraft, Nestle, McDonald’s) that did creative research of online campaigns: 1 was okay; 2 found half didn’t work; 2 all ads failed and had to start again
  3. McDonald’s took 20 per cent from TV put 13.4% into online kept the rest and increased awareness by 5 per cent when it had previously leveled out using traditional media.

3 Responses

  1. By Ben on June 12th, 2007 at 5:35 pm

    Thanks, this was very useful. I’m very much a procrastinator.

  2. By Seri on September 15th, 2012 at 7:58 pm

    It is critical to get a spcaleiized appropriate ones ears ringing when you begin treating them. A lot of the ringing in the ears will also be suggestive of worse issues. Additionally, if the a diagnosis just isn’t buzzing in the ears, then you’ll need so that you can medicate as well as treat it in a very different style as compared with you will tinnitus. A lot of people that have ringing ears find rest from the situation by utilizing noise therapy. You will find there’s simple try things out that one could try to see in the event good therapy will help you overcome ones ringing in the ears. Tune your own r / c among two stations. It is best to perceive a new stationary noise when you have updated this between stops. If your plain-ole good on the stereo markers your own ringing ears and also causes it to be fewer noticeable (moderately markers them), in that case audio therapy will most likely aid your problem.

    • By ESih on October 17th, 2012 at 3:46 pm

      It is an stunning site with a good viasul appeal. It’s fascinating to see how visitors share their comments. It’s awesome to read a site that’s not cluttered with advertisement. Enjoying the way the site caters for young and mature visitors as well.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]