Andy on Twitter

  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
  • Great orgs are built on inspired talent that is difficult to manage, sometimes large in confidence and ego, strong: Kraft at @Cannes_Lions,
  • The best tend to be the most creative - and tend to be the most difficult. As a leader you must learn to live with that. Kraft @Cannes_Lions,
  • Cannes debate underway.,
  • Thanks for a great session and for the beautiful and inspiring work. @Cannes_Lions,
  • Profit of 8 pounds for every 1 spent - rallies employees in critical trading period - emotion pays @johnlewisretail,
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measuring the big story…

Cleaning out my inbox and came across an email from one of our team on measuring strategic media coverage… In short, based on studying the impact of certain news articles on business results and in stock price you standardize on a definition of stories that have the most impact — call them “Top Stories”.  The performance of these stories then flow into core business metrics… A definition of a Top Story might include that it is proactively driven media coverage — in a strategic outlet — designed to change perception with target audience.  And they might contain the elements below:

  • Proactive
  • On Theme
  • On Target 
  • On Message
  • Third-Party Validated
  • Company spokesperson
  • OTS reach
  • Images

Having a simple but powerful metric in an executive scorecard enforces PR as a key component in the business success mix.  I really like the idea of this particular metric.

Are you working or using anything similar?

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