Andy on Twitter

  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Connect

measuring the big story…

Cleaning out my inbox and came across an email from one of our team on measuring strategic media coverage… In short, based on studying the impact of certain news articles on business results and in stock price you standardize on a definition of stories that have the most impact — call them “Top Stories”.  The performance of these stories then flow into core business metrics… A definition of a Top Story might include that it is proactively driven media coverage — in a strategic outlet — designed to change perception with target audience.  And they might contain the elements below:

  • Proactive
  • On Theme
  • On Target 
  • On Message
  • Third-Party Validated
  • Company spokesperson
  • OTS reach
  • Images

Having a simple but powerful metric in an executive scorecard enforces PR as a key component in the business success mix.  I really like the idea of this particular metric.

Are you working or using anything similar?

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]