Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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A Different Kind Of Measurement

The results of monitoring and measuring emotion and sentiment in the blogosphere afford all kinds of opportunity to rethink visual rendering of data. Do you use a bar chart? A table? Take a look at these projects. Some remarkable graphics and thinking.

200605081743

The first is Lovelines. “Through large scale blog analysis, Lovelines illuminates the topography of the emotional landscape between love and hate, as experienced by countless normal humans keeping personal online journals.”

“Using a data collection engine created by the artists for their recent collaboration, We Feel Fine, Lovelines examines thousands of blogs every few minutes to find expressions of love and hate, posted by all manner of people.

Created by Jonathan Harris and Sepandar Kamvar, projects like these show that measurement is in fact an art, and moving.

See more at number27.org.

2 Responses

  1. By Antony Mayfield on May 14th, 2006 at 7:15 am

    Excellent post – thanks for pointing to this, it’s fascinating.

    I think that we need new models to make sense of networked communities and the massive volumes of content they generate. It’s great to see inspiration about hwo to do this truly coming from the leftfield.

    Very healthy, better than trying to strait-jacket everything into the models and modes of thinking we use for the industrial age of information and media.

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