Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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One of the other reasons…

That old age print media is going to continue to struggle is that they are just lousy marketers. Lousy, lousy, lousy. Or, as Bart Simpson would say – "You suck!"

I’ve subscribed to the Wall Street Journal for years – print and online. Suddenly, looking for my daily dose, I’m offline. Seems when I resubscribed back in January I only did it for print – not the combo offer. Why they wouldn’t automatically upgrade both is beyond me – why downgrade an existing subscriber? I thought I was just continuing my subscription…

Having encountered the virtually unintelligible "you can’t come here anymore screen" I called. And waited. And waited. The person I was talking to for ten minutes – who needed all the skills of a CSI Investigator to figure out what was going on then said I needed to speak to the print department. Although my problem was with online access it really wasn’t an online problem. So, over the the print department… We finally sorted this out.

People, get with the program. How about getting rid of your stupid voice response systems and multiple call centers. How about putting the customer first. How about removing complexity. Simplicity saves you money and makes customers happy.

One Response

  1. By Ed O’Meara on July 7th, 2005 at 4:39 pm

    Andy, my take is that the WSJ has been too busy, and frankly spending too much money this past year, promoting their new weekend edition. No one is there to worry about us little people who have dropped their subscriptions. Somebody somewhere at the top of that organization believes their new print vehicle is where they will generate real (ad) dollars and profits in the coming decade. They may be right – what’s the math here? For each single full page ad sold, they’d need to sell 2,500 annual online subscriptions????

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