Andy on Twitter

  • Love this... ,
  • Like how McKinsey frames culture and behaviour together. ,
  • Fed Up with Super Rugby games stopages for criminal investigations. Equaly tired of thuggery ,
  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
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One of the other reasons…

That old age print media is going to continue to struggle is that they are just lousy marketers. Lousy, lousy, lousy. Or, as Bart Simpson would say – "You suck!"

I’ve subscribed to the Wall Street Journal for years – print and online. Suddenly, looking for my daily dose, I’m offline. Seems when I resubscribed back in January I only did it for print – not the combo offer. Why they wouldn’t automatically upgrade both is beyond me – why downgrade an existing subscriber? I thought I was just continuing my subscription…

Having encountered the virtually unintelligible "you can’t come here anymore screen" I called. And waited. And waited. The person I was talking to for ten minutes – who needed all the skills of a CSI Investigator to figure out what was going on then said I needed to speak to the print department. Although my problem was with online access it really wasn’t an online problem. So, over the the print department… We finally sorted this out.

People, get with the program. How about getting rid of your stupid voice response systems and multiple call centers. How about putting the customer first. How about removing complexity. Simplicity saves you money and makes customers happy.

One Response

  1. By Ed O’Meara on July 7th, 2005 at 4:39 pm

    Andy, my take is that the WSJ has been too busy, and frankly spending too much money this past year, promoting their new weekend edition. No one is there to worry about us little people who have dropped their subscriptions. Somebody somewhere at the top of that organization believes their new print vehicle is where they will generate real (ad) dollars and profits in the coming decade. They may be right – what’s the math here? For each single full page ad sold, they’d need to sell 2,500 annual online subscriptions????

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