Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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News Blinks – Tuesday May 3

>> Does your job suck? Overall job satisfaction declining

>> Excerpt from ICON, the book that inspired Steve Job’s "burn all the books" moment

>> Email more harmful than pot

2 Responses

  1. By Jeremy Pepper on May 3rd, 2005 at 4:17 pm

    Which makes you wonder what the combination of email and blogging is the equivalent to – do we turn into Cheech and Chong?

  2. By Steven Kempton on May 3rd, 2005 at 4:36 pm

    Job satisfaction is almost twice as bad in New Zealand Andy! According to a recent survey by Seek. Only 27% of NZ employees are satisfied in their jobs.

    Lucky you are in California maybe!

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