Andy on Twitter

  • Quarter final super rugby and the stadium looks pretty empty. Sad state of super rugby in AU,
  • Agree with Mark - don't get it. Don't need to be reminded that my sandwich was a beauty chook. ,
  • I just published “The Cannes Conundrum” ,
  • Church in London has a little cafe in the entrance serving Allpress coffee. How good is that. God and coffee to go. ,
  • That flight to London is one epic trip. Thanks for an enjoyable flight.,
  • Must read for all marketers... ,
  • ... instead correlate TV to commercial outcomes, not online viewing ,
  • ... but buying TV so people watch you on YouTube while trying to sell Tide... that's more than strange ... ,
  • Another reason TV is so important a part of the Mix - spillover into online engagement ... ,
  • Well that's a change. Might be better to focus on the tech stuff though. And the need for lots of it. ,
  • Some beautiful coffee kit here... ,
  • Further evidence that the IRB are nearly as out of touch with rugby performance as the ARU ,
  • Acquisition is important for growth... But if its is just replacing loss, it isn’t growth – it’s just churn .. ,
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New Trends In Online Traffic

According to The Washington Post, “Visits to Sites for Blogging, Local Information and Social Networks Drive Web Growth”. If you are looking to build your ROI model for launching your enterprise into blogging and beyond, this makes the case pretty well:

While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information.

To be clear, I’m not suggesting that your little blog (or my little blog for that matter) is going to come close to rivaling the growth of MySpaces. The point I am making is that what this research tells is that to be successful as a publisher or marketer you don’t have to be blogging – but you have to be participating in this medium and its relatives.

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