Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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New Trends In Online Traffic

According to The Washington Post, “Visits to Sites for Blogging, Local Information and Social Networks Drive Web Growth”. If you are looking to build your ROI model for launching your enterprise into blogging and beyond, this makes the case pretty well:

While growth is slowing at most top Internet sites, it is skyrocketing at sites focused on social networking, blogging and local information.

To be clear, I’m not suggesting that your little blog (or my little blog for that matter) is going to come close to rivaling the growth of MySpaces. The point I am making is that what this research tells is that to be successful as a publisher or marketer you don’t have to be blogging – but you have to be participating in this medium and its relatives.

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