Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Amen…

Thomas Friedman had a terrific column in the NYTimes the other day in which he suggested that if he were to run for office it would be on one platform – to make America’s cellphone service work as well as that of Ghana. Amen.

Having just spent a week in NZ – better than the US on cellphone service (just) but with appalling broadband connectivity – I didn’t get many of my voicemail messages. In fact, one suddenly appeared at 1.20am this morning – our days later. In Silicon Valley – ground zero for all things technogy you can barely hold a call driving up its main arteries. It’s just pathetic. Never have I paid so much for such appaling service.

Mr Friedman, you’ve got my vote!

(btw, if the US ranks behind 15 other nations in terms of broadband connectivity, I can only imagine where NZ sits)

One Response

  1. By Steven Kempton on August 11th, 2005 at 5:40 pm

    Andy,

    According to the article below, in NZ we currently pay 70% above the OECD average for cellphone call prices and have the second highest cellphone cost in the developed world. Out broadband sucks but our cellphone service is a close second. Our only saving grace is free local calls, and that won’t last long….

    http://www.stuff.co.nz/stuff/manawatustandard/0,2106,3374921a6410,00.html

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