Andy on Twitter

  • So called global mag propagating a US-centric view of the world. There are great CMOs outside the US ,
  • Everytime I step in I instantly regret it. Appalling service. Dirty stores. Awful coffee. Dreaming of St Ali and Dukes right now,
  • To be clear - when ordering anything large or Venti at Starbucks you are ordering a MILKSHAKE with some coffee ,
  • Further spotlighting the Wallabies Woes ,
  • Like wo has tapes anyway? Or even a tape recorder? Or a tape player? Or a fax? ,
  • RH: respect the opportunity you have @Cannes_Lions,
  • Kraft: Stay humble. Work hard. What happened yesterday has no relevance to today or next week. Don't wait for chance. @Cannes_Lions,
  • RH: companies matter in terms of getting stories out to people. @Cannes_Lions,
  • RH points to Trad media co's entering OTT ... @Cannes_Lions,
  • Kraft: nothing bad happens that doesn't have some good associated with it @Cannes_Lions,
  • Kraft: Eventually will be a NFL team in London @Cannes_Lions,
  • Kraft: The future is OTT - which means goodbye TV as we know it. Mobile + streaming + integration with games = winner @Cannes_Lions,
  • Kraft is concerned middle class not doing as well as they should. So right @Cannes_Lions,
  • The hard thing and the right thing are the same thing. Kraft @Cannes_Lions,
  • Practice patience. Never make a change unless you have something better. Kraft @Cannes_Lions,
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A Snapshot of the Marketing Business

Nice post here by Richard Edelman on an event they staged last week. Some highlights:

  • Ideas are paramount. Too much time is spent on where to communicate, not enough on what to talk about. Ideas can be gathered by listening to stakeholders and consumers online. Yes! As much as I love the science of communications and marketing, we shouldn’t ever forget that first and foremost we are a creative profession!
  • The new sweet spot for video content is a 3-4 minute segment, between long form (movie) and short form (30 second spot). This is the average length of segments on YouTube. Can’t wait till all corporate pitches conform to the same format – like Demo!
  • There is further proof of Linda Stone’s adage, “The World of Continuous Partial Attention”. Thirty eight percent of those watching the Oscars on TV were also on-line. People may be watching TV but are watching TV differently.

Speak Up — Add Your Thoughts

Connections

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