Peter Drucker died today – he was the real deal. A remarkable thinker, leader and brilliant educator. I was lucky enough to spend time with him several years ago at a corporate offsite and was simply astounded at his smarts and ability to set the room alight with anecdotes and thinking.
In a 1999 Wall Street Journal opinion piece, Joan Magretta and Nan Stone wrote: “Before Peter Drucker, most people thought about their businesses with a manufacturing mindset, defining a business based on what it produced. Today, the marketing mindset prevails. It was Mr. Drucker’s critical insight that instead of buying a ‘product’ the customer buys the satisfaction of a need.”