Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
  • Connect

Comparisons Come Up Short…

NZ is a broadband backwater. I’m a big advocate of waking up NZ to what it is missing in terms of broadband connectivity. What won’t help is drivel and comparisons that contain no evidence (I’m guilty of this too:-). Witness this peice in ComputerWorld with this little gem from really smart guy David Skilling:

Local companies with an overseas presence have told him broadband infrastructure is five to ten times better in China “which most people think of as a developing economy” than it is in New Zealand, and have pointed out that it’s much cheaper to get a document electronically from Sydney to London than it is from Auckland to London.

Five to ten times better than nothing? Than what? And what garbage on the cost of moving a document… on what transport? Nothing beats free and that is precisely what my Internet connection cost me in a Hotel in Shanghai. So, to get  a document from Shanghai to London costs nothing making Sydney a highly uncompetitive market? Hmmmmm… don’t think so.

What is more amazing is how the Telcos are putting-up with this nonsense. Why aren’t they correcting the facts and helping set the agenda rather than being slaughtered by competitive framing…

… this debate is getting more ridiculous by the day….

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]
Indulgences-Coffee