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The Dell Swarm

Sometimes the best ideas are retakes on old ones. Like community buying. We’re taking the “swarm” idea we piloted in Singapore and are piloting it in Canada now. In short, customers can buy in a group and save on select Dell systems. 15 committed buyers brings the Swarm to its lowest possible discounted price. Watch how this works. Cool idea and congrats to the Dell team for getting the second pilot launched.

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