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Olympics Blogs…

With the Olympics a day or so away, take a look at these two blogs. Both are excellent implementations from different directions.

The first, Visa’s Journey to Torino blog engages Visa Olympians in the run-up. Rather than purely a branding event, Visa is showing the depth of its work and relationship with the athletes.The other, Coke’s, is from the perspective of people attending the games. It’s great to see blogs being used by such large marketers as an integral part of their communications efforts.

Southwest also made it’s first forray into the blogosphere today – their “Adopt A Pilot” blog supports a great community effort they have underway in which pilots engage actively with students in classrooms. It shows lots of promise.

disclosure: The Lark Group provided counsel to Southwest on this blog at its early stages and we work closely with RD2 – a terrific brand and design agency based in Dallas. And, per my previous posts, The Lark Group worked closely with Visa and their agency, Fleishman-Hillard on The Journey blog.

2 Responses

  1. By Kami Huyse on February 9th, 2006 at 6:41 pm

    These are great sites, I bookmarked them a few days ago, but there is another more nefarious issue.

    According to Philippe Borremans, the The Japanese Olympic Committee is telling athletes competing at the Turin Winter Olympic Games not to open weblogs because the Olympic Charter bans athletes’ journalist activities when the games are on, and violators will be disqualified.

    The link to the article is at Philippe’s blog.

  2. By meeero on April 5th, 2007 at 11:26 am

    didn’t even know there are such kind of blogs existing…

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