Andy on Twitter

  • Publicis prioritizing investment is super smart. Nothing to be gained from investing in Cannes. Way over priced ,
  • Cannes this year is both shallow and disappointing. Some ok content but overly commercial and no CMO agenda ,
  • Shares in Cannes Lions' owner fall as Publicis pulls out and WPP voices doubts ,
  • All marketing arcs lead to membership. @Cannes_Lions,
  • Sharing = currency of communications. The system (social media) carries the currency and enables transactions . @Cannes_Lions,
  • Better never stops @Cannes_Lions,
  • Love the power of great brands + great artists + great institutions being drawn together by the artist ,
  • Yup ,
  • Unification of Unilever marketing org means better control over assets - less duplication/volume and more localization @Cannes_Lions,
  • Keith makes a fair point on reach - is about reaching those you haven't reached. @Cannes_Lions,
  • Creativity is last source of competitive advantage. Maybe... ,
  • Unstereotyped ads perform 25% better. a convenient number? but just the same a powerful point if even 5% better. @keithweed,
  • Brand safety and suitability go hand in hand. Some progress made but way to go. @keithweed,
  • Time to tackle the bots. Rip the ad fraud out. No such thing as cheap media. @Cannes_Lions,
  • Must count 100% of pixels as a view. Not 50% and not less. Need for 3rd party verification @Cannes_Lions,
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Media Extensibility

The power of the media coupled with the power of participatory communications can be a wicked thing.

I’ve been waiting eagerly to see the first reviews on the new Windows Treo and if there is one review to wait for, it is Walt Mossberg’s. His brutal, but polite, honesty is to be admired. The cascade effect of his review can be witnessed over at BuzzMachine. Today, rather than the echo of a negative review being solely restricted to word of mouth – or a “did you see that” – it is a case of “did you read, see, hear that” as well. The echo isn’t just louder, it has more depth.

I wonder what effect this will have over time on the theory of “Chasm Crossing” (a theory I passionately beleive in). In the past the power of PC Magazine and Walt were absolute. They made and killed product in a couple of pages. Now I can triangulate news quicker – not just listening to the reviewer but also the early adopter. This has definitely changed the mechanics of “Chasm Crossing” – it might have even altered the concept.

One thing that many of these reviews fail to focus on is the ecosystem that surrounds a device of this kind. I recently bought one of the new Blackberry’s. The device itself is nice, although the lack of camera and WiFi is annoying. What isn’t nice is the absolutely archaic email service that a consumer has to use to collect and forward emails. The automated deletion of emails on the server once they are deleted on the device rarely works and so you pretty quickly are unable to recieve emails until getting to a PC and browser.

To make things work, Blackberry’s world is a Windows world. The mail interface works inconsistently across platforms, only working well on Internet Explorer.

And, Cingular is still stumped as to why the International roaming capability works OK in some places and not at all in others (I know this will result in a conversation about replacing my SIM card – meaning the problem is unique to my device).

Finally, the lack of applications for the Blackberry is really apparent. I got used to all kinds of useful apps on my Treo and Sony phone. There are very few for the Blackberry and those that are there aren’t priced to move.

I was ready to give the new Treo a shot but I’m going to wait. Triangulating the news has convinced me again not to be an early adopter.

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