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IBM Wins This Weeks War…

James of Redmonk has an interesting analysis of Microsoft and IBM’s big announcements this week.

IBM wanted to frame the debate using terms like "collaborative processing" and collaborative design. What the hell is collaborative processing? Who cares, as long as it means brand z9 and brand IBM are associated with one of today’s hot memes, collaboration. And the association worked bloody well, as these links show.

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