Andy on Twitter

  • Looking forward to the next edition worth subscribing to print and online newsletter,
  • Good tips for fundraising. But, first step is to understand how ready you are by getting everything investors need… ,
  • Great tips from a deal maker and good observations on use of machines learning and AI to build better services… ,
  • Great read - love that is smashes the rampant ageism and myth of youth ... Alan Patricof: An Ageless VC Makes a Spl… ,
  • Some of the best music you'll ever listen too... stacked-up and ready to stream ,
  • Warm up for the Sydney to Hobart. ,
  • The power of brand influencers - interesting read. Interested in views on their methodology - might work for US mar… ,
  • Very clever... A Microsoft Excel Artist ,
  • While the problem underlying M&A integration is big, Material Information Platforms implemented pre-transaction wil… ,
  • Wow... t/sheets acquired by Intuit ,
  • Way to start the morning. Beautiful Balmoral.. Balmoral Sailing Club ,
  • Bank inquiry puts global investment at risk: Westpac's David Lindberg.. spot on ,
  • Why are taxi apps so appalling. Slow, lousy interface, freeze... hopeless attempt to satisfy customers and so easily fixed,
  • should give us the option of only accepting drivers who aren’t on a job. Stop “forcing” drivers to take a job while on a job. ,
  • National looks more desperate every day. NZ is lucky to have a leader with this much experience. ,
  • Connect

Cingularly Bizzare

According to AdAge, the Cingular name will be dropped in 2007 in favor of, wait for it, AT&T Wireless. It was totally baffling to me when they dropped SBC – which resonated as a more contemporary brand than AT&T. But dumping the Cingular brand just strikes me as nuts! So, you build a brand that is a magnet for youth; reflects hi-tech, and attracts a real market – and then you kill it. This pretty much says it:

Karl Barnhart, managing director, CoreBrand, New York, a former AT&T agency, agreed that changing the Cingular name “doesn’t make sense.” Cingular’s brand is “relevant for the younger audience; it’s a fun, hip, interesting, dynamic — everything you don’t think about AT&T.”

I get that if they start doing bundling then then a core brand for all services might resonate. Frankly, I am more likely to buy that brand from Cingular who I don’t associate with slow moving service and years gone by. They should take every dollar they might have spent on this brand transition and put it towards getting consistent billing systems in place, launching new VOIP services and driving the cost of DSL down.

Speak Up — Add Your Thoughts

Connections

  • Connect
How did you connect?   [?]